We live in a world that is so dynamic such that everything is fast changing because of various reasons. These changes are taken as a common occurrence by many sectors in the economy. Business is the top most sectors than is experiencing rapid rate of change due to the technological advancement in the sector. Improvement of every business is much dependant on the business being able to deal with the frequent changes that faces it. User and customer experience is a key thing that any business that tries to overlook this fact will be forced of the market unawares.
The business must realize that the customers does not live in a static environment and thus their taste and preferences are subjected to constant change and since they are king in any business their changing demands must be met for the business to remain relevant in the market. User and customer experience in any kind of business are influenced with various factors. Some factors are:.
Maturity of the organization.
The ability of the organization to develop strategies that will ensure that a pleasing customer experience is constantly maintained is termed as a mature organization. A mature organization succeed by testing each activity that may develop customer experience and ensure that the customer’s needs are aligned to their products and services.
Analysis of the thoughts of an individual about a product tends to be significant in the current mode of business operation. A customer would only react against a product after buying it and using it and noting its significance as well as demerits. We all understand that most people tend to express their emotions on social media and the reaction on the social media would depend on his or her own judgment on social media. It is undeniable that unsatisfied customers would have a negative attitude about and would post it in almost all the sites for people to see and desist from buying the product. Conversely, if the products appealed the client good comment about the product would follow and people would have a positive like towards the product. A point where there is an increasing number of consumers having a positive feeling about the product on a social media, it becomes a surety that the companies have a great number of clientele. This opines from the fact that good comments on a product would call for high number of views. The emotions of the client further have an impact on the company. If a client leaves a bad comment about the services offered by the company, it would be upon the company to sought out point where they might have missed the mark and clean the bad reputation about then customer.